Author

Tim Richards

Tim Richards

Founder of The Psy-Fi Blog – Author – Behavioral Finance Analyst

Tim Richards is a leading voice in behavioral finance and the founder of The Psy-Fi Blog, which has evolved into psyfi money. His work brings academic research, market psychology and plain spoken analysis together to help readers understand how emotions, biases and human behaviour shape real world investment decisions.

Professional background

Tim’s professional career spans technology and academic psychology, a combination that gave him a unique, data informed approach to understanding financial behaviour. His long standing interest in markets led him to create The Psy-Fi Blog as a place to analyse investment outcomes through the lens of cognitive bias, emotions and decision making.

The blog built a loyal readership, attracting up to 25,000 monthly visitors, and became known for replacing speculation with evidence, humour and clear logical argument.

Books and publications

Tim is the author of several well regarded works on investor psychology and behavioural finance:

Investing Psychology: The Effects of Behavioral Finance on Investment Choice and Bias

Wiley, 2014
A comprehensive guide to recognising and reducing the behavioural biases that consistently lead investors to underperform. It examines instinctive decision making, emotional responses and systematic thinking errors that distort financial choices.

The Zeitgeist Investor: Unlocking the Mind of the Market

Endeavour Press, 2012
A concise analysis of how market cycles reflect collective sentiment as much as economic fundamentals. The book explores booms, busts and recurring psychological patterns that drive market behaviour.

Contributions to:

  • Breaking the Grip of Short-Termism (2013)

  • Human Capital Handbook (2013)

These publications examine financial culture, short-term incentives and the behavioural roots of instability in global markets following the 2008 crisis.

Media contributor roles

Tim’s behavioural finance analysis has been featured widely across the investment community. He is a contributor for:

He is also frequently cited by financial commentators, writers and educators for his behavioural insights and market analysis.

The mission behind The Psy-Fi Blog / psyfi money

Tim founded The Psy-Fi Blog to give investors a deeper understanding of the psychological forces behind market movements.

His writing helps readers see:
  • How biases influence stock picking and strategy

  • Why investors repeatedly fall into the same emotional traps

  • How crowd behaviour drives market cycles

  • How awareness of psychology can make individuals more rational investors

The goal has always been to present finance through research, logic and humour, without relying on speculation or untested opinion.

Recognition

Tim’s work has earned consistent praise from experts, including:

  • “I read Tim’s Psy-Fi blog religiously… it turns my thinking upside down.” – Teresa A Daniels, Sullivan University

  • “It does as good a job as any in translating behavioural finance into lessons for individual investors.” – Tadas Viskanta, Abnormal Returns

These endorsements reflect the influence Tim’s writing has had on both professional and retail investors.

Personal background

Based in the United Kingdom, Tim balances his professional focus on psychology and finance with family life, technology interests and an enduring curiosity about the quirks of human behaviour. His writing continues to challenge assumptions, question market narratives and bring clarity to the emotional and cognitive forces behind investing.

The A to Z of Behavioral Bias

  The A to Z of Behavioral Bias The A to Z of Behavioral Bias is (surprise, surprise!) an A to Z list of common behavioral biases with brief descriptions, examples, causes, possible mitigations and suggested further reading.  This isn’t intended to be a comprehensive list of biases – The

The Cherry Coke Effect?

  The Cherry Coke Effect? Hunger Games   If you want a favorable decision from a judge pray that you get a hearing early in the day or straight after lunch.  In similar fashion you shouldn’t be making investment decisions on an empty stomach.  In the parlance, such arbiters of

The Secret of a Healthy, Wealthy Life

The Secret of a Healthy, Wealthy Life Infantile People   People, we know, generally aren’t very good with money. They don’t save enough, are inclined to procrastinate over saving for the distant future and are easily induced to splash out for instant gratification using the plastic. All of which has

Overconfidence and Over Optimism

  Overconfidence and Over Optimism Behavioural Biases (1): Overconfidence and Over OptimismMost of us are way too confident about our ability to foresee the future and overwhelmingly too optimistic in our forecasts. This finding holds across all disciplines, for both professionals and non-professionals with the exceptions of weather forecasters and

James Randi and the Seer-Sucker Illusion

James Randi and the Seer-Sucker Illusion Illusion is not Forecasting   Every morning before he left home the illusionist James Randi used to take a piece of paper and write on it “I James Randi will die today”. He’d then sign and date it and slip it in the pocket

Irrational Numbers: Price Clustering & Stop Losses

  Irrational Numbers: Price Clustering & Stop Losses Universal Number Theory One of the odder things about the universe is that the small set of numbers that define its structure, the so-called universal constants, don’t seem to have any structure of their own. You’d have thought that whatever immortal deity

De Tocqueville: Trust in Self-Interest

  De Tocqueville: Trust in Self-Interest   And I assure you that all the peoples and populations who are subject to his rule are perfectly willing to accept these papers in payment, since wherever they go they pay in the same currency, whether for goods or for pearls or precious

Confirmation Bias, The Investor’s Curse

  Confirmation Bias, The Investor’s Curse Behavioral Biases (7): Confirmation Bias The problem of confirmation bias – the tendency of people to seek evidence confirming an already held opinion and to avoid looking for that which might upset their carefully constructed mental models has attracted a lot of attention from

Complexity in Financial Systems

  Complexity in Financial Systems What’s Complexity?We can probably all agree that modern day financial systems are complex, but what that actually means isn’t something that everyone agrees on. Typically, though, a system characterised by complexity isn’t something that anyone’s designed – it emerges, it adapts spontaneously and it produces

Be Humble, Become Wealthy

  Be Humble, Become Wealthy Thrusting, Decisive and Frequently Wrong   We are both by design and by culture inclined to be anything but humble in our approach to investing. We usually invest on the basis that we’re certain that we’ve picked winners, we sell in the certainty that we